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Candidate Images in Presidential Elections
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.
Item tags:
political, candidate, election, image |
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Money: Who Has How Much and Why
Described by Newsweek as "a political scientist doing with statistics what Fred Astaire did with hats, canes, and chairs...he makes them live and breathe," Andrew Hacker provides a comprehensive protrayal of income and wealth in American society. Combining ...
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Rebels (Women in Profile)
Women in Profile series celebrates remarkable twentieth-century women who have made significant achievements in a wide variety of fields. Each book in this series of twelve titles features: -- six major profiles of women from different continents, cultures, ...
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Up In The Air DVD Brand new!!
US $10.00 (0 Bid) End Date: Friday Jul-30-2010 0:28:40 PDT Buy It Now for only: US $15.00 Bid now | Buy it now | Add to watch list ...
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